What's Been Playin?
Saturday, August 13, 2005
Does this woman wear Levi's?
Well I don't know the definitive answer but, I do know that she (along with the rest of Jefferson Airplane) were among the first bands to use their music to sell products (is shill to harsh a word?). In 1967 Levi's began using a song by the Airplane to promote their jeans (click here to listen -- hard to believe anybody would be enticed to buy jeans based on this!). This little ditty was included on 2400 Fulton Street (released March 1987), a two CD compilation of Jefferson Airplane music.
While I don't specifically recall this advertising campaign I did become aware of it while listening this morning to on an excellent CBC Radio One summer show, O'Reilly on Advertising (airing Mondays, 7:30 p.m. - 8:00 p.m. and Saturdays, 9:30 a.m. - 10:00 a.m.). I've managed to catch bits of a couple of installments of this and highly recommend it (unfortunately, archives of previous episodes do not seem to be available).
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2 comments:
I've emailed the CBC about their plans to place more programming, including archival, onto Podcasts. They told me they were working this out, show by show in regard to copyright issues.
Although they are probably not doing so at the moment.
That is a super program, I've only heard it since the strike; really enjoy it though - what was the film that toyed with the idea of truth in advertising? Volvo, boxy but safe.?
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